By Steven Vincent
The American people-- through conditioning, habit and sloth --are consumers. We consume a variety of products to fulfill needs both real and (primarily) perceived. Marketers have discovered that through advertising we can be trained to decide which product to consume based on emotion rather than function. This includes political products, which are generally sold to us under the product category of "Politician". Please watch the series, "The Century of Self" which details how techniques of psychological manipulation have been used to sell us all manner of products, including the Politician.
Two dominant brands dominate the market for Politician products, the Republican and the Democrat. In the case of either brand product, intensive research goes into designing the product and its marketing to appeal to the emotional needs of the consumer. The product is not sold based on its functionality, since it has none other than to fulfill emotional desires and feelings.
Every aspect of the product is shaped to produce an effect. The smile, the tilt of the head, the gesture, the stance, the wave, the cadence and intonation of voice--all are consciously cultivated and crafted. As new market data becomes available, the product is updated to reflect the changes for maximum salability.
Barack Obama is a manufactured, packaged, marketed and sold product. If you voted for Barack Obama, you consumed the Democrat brand politician product "Obama". What is the function and purpose of the Obama product? What emotional need does it fulfill? To answer these questions, we must first identify the aims of the corporate manufacturers of the product.
At this point it's instructive to watch character Arthur Jensen's pivotal monologue in the film, "Network". Here, Jensen informs Howard Beale of the nature of the world--that the world is a business and that democracy is an illusion.
It's interesting to note that the path of the awakened and the ignorant are both ruled by emotions. In "The Matrix", Morpheus tells Neo, "You are a slave, Neo" and offers him a choice a a blue pill which will return him to blissful ignorance or a red pill which will reveal the truth.
It is the choice between one product or another. Neo chooses based on the emotional need fulfillment particular to himself. He chooses to know truth. The vast majority, however, will pay extra for the bliss of ignorance. The System and its product design teams know this and so provide products which correspond to this reality in order to maximize sales and profit for the corporation and maintain the stability of the System itself.
Since a certain number of Neo class consumers wanted a "Truth" product which represented Hope and real Change, the free market for political product (such as it exists through the temporary crucible of the internet) eventually met this need in the form of a quiet, thoughtful doctor from Texas by the name of Ron Paul. The Truth Seekers became evangelists and co-creators of the Ron Paul product, developing it together to fulfill real needs for constitutional, accountable government, freedom from oppression, the end to war, prosperity and Hope for America. Unfortunately, the Ron Paul product was not adopted by the greater part of the marketplace for politician products and so went the way of similar superior products, such as the electric car.
The System observed the spontaneous creation and development of the Ron Paul product and was at once intrigued and frightened. It saw that there was a deep emotional need in the market for a Change-like product which inspired Hope and yet strategically were challenged by the demand for a politician of true substance. Substance is very expensive and not profitable.
They set about the task of seizing control of this market for a Change and Hope politician. They quickly designed a product, the Obama, which gave the consumer much of the same emotional gratification as the Ron Paul product without any of the costs associated with actual substance. The corporate manufacturers of Politician products realized that most consumers will do anything to avoid taking the red pill of Truth which would cause them to see the Matrix for what it is--a system of enslavement. These consumers are Comfort Seekers rather than Truth Seekers. They could however be made to buy into a product which causes them to feel as though they had attained "Truth" while simultaneously denying reality. In George Orwell's "1984", this form of mind control is known as "doublethink".
Consumers of the "Obama" politician product are buying a sense that they have bucked the System by choosing a Change and Hope labeled product. Yet they are purchasing the emotional feeling associated with the product only. In a world of brutal realities, Barack Obama is 'Hope You Can Cling To".
Barack Obama is the pasteurized, processed food substitute of politics. He gives the appearance of being real, is easily consumable by large numbers, gives a sense of momentary gratification and makes consumers feel good about themselves. Obama is a new iPod. Or a shiny SUV. Or a Double Moccachino Latte. He is a vacation far away from the hard work of reality to Fantasy Island.
Obama is a convenience that buys the consumer four more years to slumber in doublethink denial that we live in anything other than a dictatorship of elite interests led by the international bankers who bankrolled the marketing of a phony Hope and Change product all the way to #1 market share.
Tonight, the American people have purchased a bill of goods. OK, America. You bought it. Now Obama will break it. How long will the denial last?
Your Friend in Freedom,
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